Wurtzel Comes Back From the Future
After returning from 17 days immersed in NBC’s Vancouver Billion $ Media Lab 2.0, when asked how it went, Alan Wurtzel said “Incredible. We saw, monitored and recorded behavior across three screens that gave us a real and actionable look into the future.” At Tuesday’s lunch at ReThink 2010, Alan will report out publicly for the first time on the learning from their ground-breaking experiment. In his presentation Alan will cover at least “four big stories”...
1. Simultaneous screen usage is the new normal.
2. The more screen use, the more viewing ... as much as 4X more!
3. Mobile is (almost) ready for prime time.
4. Social media (twitter, for example) is small in numbers but big in impact.
The Vancouver Billion $ Lab 2.0 involved unprecedented collaboration among companies that significantly advanced the learning over the Beijing Lab 1.0.
Collaborators included Nielsen, Insight Express, Arbitron, TiVo, immi and Keller Fay.
Special Rate Extended to Friday, March 12
Lock-in Special ARF Hotel Rate @ $249 + Earn Double Marriott Rewards Points!
Take advantage of our special hotel discount. Book a room at the renowned New York Marriott Marquis and pay $249/room (single or double). Contact them at 800.843.4898. Be sure to mention the ARF Annual Convention to get this special rate.
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Conferences / Awards
MAR 22-24 – Re:think 2010: The ARF 56th Annual Convention + Expo
MAR 23 – The ARF 2010 David Ogilvy Awards
MAR 24 – 2010 ARF Great Mind Awards
JUNE 22-23 – Audience Measurement 5.0
Councils
MAR 16 – Video
APR 15 – Multicultural
APR 20 – Print
APR 22 – Online Research Quality
Webcasts
MAR 18 – Active Learning through Social Media
APR 1 – Overcome Media Fragmentation with Next-Gen Marketing Planning Tools
Other Events
MAR 3 – Acxiom Global Marketing Performance Series
MAR 31 – WFA/RVD Global Advertiser Conference
MAY 13 – Advertising and Marketing Law: Emerging and Hot Topics
JUNE 9-11 – MRA’s Annual Conference
Plan Ahead
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Joel Rubinson featured in BRANDWEEK
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2010 Re:think Speaker, Marc Gobé, Thanks The ARF
2010 Re:think speaker and author of Emotional Branding thanks The ARF for contributions to the industry.
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ARF PowerSearch
PowerSearch – the industry’s most powerful search for research on advertising and marketing effectiveness.
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ARF Career Center
The new online resource for advertising-, marketing- and research-related jobs that drive business success and career growth.
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ARF Research Reviews
Validate and improve your research methods, tools, and innovations – your 'stamp of approval' on innovative research tools and methods.
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