Digital Media Council
Upcoming Meetings
OCTOBER 14, 2010 • 2:30–4:30PM EST
Details to be posted. Please check back.
Previous Meetings
JUNE 8, 2010
Digital Innovation: The Impact of Technology on Consumers' Everyday Lifestyle and Implication for Brand and Engagement and Interaction
Technology has become so widely adopted that life cannot be lived – or imagined - without it. Now Smartphone penetration, tablet devices, Google's ultra high-speed broadband connection, upcoming 4G/WiMax high speed mobile connections, convergence of real and digital through augmented reality, location based services, mobile payments, are all hitting the mainstream or coming real soon – all presenting new lifestyle options and services, and new ways to engage and interactive with brands. Our speakers and panel will discuss the ways brands and advertisers adapt to this fast paced environment, the actions they take to be ready today and the ones that may be possible in 3 or 5 years, and the point at which they should consider using emerging technology to optimize and maximize return on advertising and to build their brands.
Featured Panelists
Rob Gonda -Director Marketing Strategy and Analysis, SapientNitro(Moderator)
Molly Elmore –VP, Research Services, InsightExpress
Campbell Foster –Industry Marketing Manager, Google
Brian Morrissey –Digital Editor, Adweek
David Rosenberg –Director of Emerging Media, JWT
PRESENTATIONS FOR THIS MEETING AVAILABLE FOR ARF MEMBERS ON POWERSEARCH
(copy and enter presentation title into PowerSearch after logging onto My ARF)
Combined Presentations:
Advertising in the “After Next”
FEBRUARY 16, 2010
Joint Council Meeting with ARF Audio Council
Streaming: The Value of Internet Radio in the Media World
See Audio Council page for details »
NOVEMBER 19, 2009
Privacy Matters: How will consumer attitudes and company policies towards privacy affect advertising?
The online privacy debate gets hotter daily: congress considers online privacy legislation while marketers hone their customer experiences and targeting using personal information. How people and advertisers feel and act on privacy matters will affect marketing and advertising today and for years to come. Professor Joseph Turow at the Annenberg Public Policy Center at the University of Pennsylvania, has just published a new study, reported in the NY Times, regarding consumer reaction to online tracking, claiming that consumers don't want tailored ads. Google's Mike Yang, Managing Product Council, explains Google's approach to privacy. Here's your opportunity to learn more about this vital issue and start figuring out what it means to your company and your brands.
Featured Speakers:
Mike Yang – Managing Product Counsel, Google
Professor Joe Turow – Annenberg School for Communication, University of Pennsylvania
PRESENTATIONS FOR THIS MEETING AVAILABLE FOR ARF MEMBERS ON POWERSEARCH
(copy and enter presentation title into PowerSearch after logging onto My ARF)
Combined Presentations:
Americans and Behavioral Targeting
Google and Privacy
AUGUST 27, 2009
Increasing Advertising Relevance in Digital Media -
3 CEOs Explain How
Savvy digital marketers increase their messages' relevance by using new targeting approaches. This Council meeting goes in-depth on new targeting tools leveraging social media analysis or consumer behavior. Three innovative company founders and leaders specializing in new techniques presented. Adisn's Andy Moeck explained how social media conversations are analyzed and topics used to target. Andrew Pancer of Media6Degrees took a different approach to targeting, using the social graph. And Netmining's Will Margiloff talked about real-time profiling, behavioral targeting and increasing conversions on the web. Their presentations, your tough questions and lively discussion, leave you better equipped with knowledge about these approaches, their uses, and their applicability to your businesses or brands.
MARCH 5, 2009
The Social Web: How Portability, Widgets and Advances in Audience Measurement Could Change the Web as we Know it
This session covered significant new trends in social media and the distributed Web. Gigya will talked about the world of widgets and how applications are changing the face of the Web. Razorfish presented on their new methodology for measuring widgets and viral marketing, based on the patent-pending “generational tag.” Quantcast discussed how online marketing, particularly the long tail, is even more addressable thanks to advances in audience measurement, and why this is more important in a more fragmented and social media ecosystem.
PRESENTATIONS FOR THIS MEETING AVAILABLE FOR ARF MEMBERS ON POWERSEARCH
(copy and enter presentation title into PowerSearch after logging onto My ARF)
Meeting Notes
Understanding the Trends and Finding Success in Social Media Advertising
Social Media: What's it Worth?
For other previous meetings, see Online Media Council and Emerging Media Council pages.
Council Chairs
Rob Gonda – Director of Digital Strategy & Innovation, SapientNitro
As a director of digital strategy at Sapient, Gonda is an interactive technical “guru,” who provides the knowledge and experience required to run high-level, multi-channel interactive campaigns that reach millions of consumers.
Gonda has more than 15 years of experience in web development and 360 marketing campaigns for clients such as Adobe, Guinness, Toyota, Taco Bell, NBC and others. His areas of specialty include emerging technologies, marketing strategy, social media, rich Internet applications, service-oriented architecture, mobile, agile methodology, automation, behavioral targeting and multi-channel synergy. Before joining the leadership team at Sapient, Gonda was co-founder and chief technical officer at iChameleon, a Hollywood FL-based agency renown for its emerging experiences and creative technology.
In addition to his agency work, Gonda is the former editor-in-chief of the AJAX Developer’s Journal, co-author of “Real-World AJAX: Secrets of the Masters”, a passionate blogger who authors www.takemetoyourleader.com, and contributors to various publications such as Ad Age and Ad Week.He is a frequent figure on the speaker circuit, having presented at conferences from the senate’s CIO emerging technology to SXSW and Omma.
Rob’s mission is to develop forward-thinking expertise that will ensure clients are always on par with rapidly changing technologies and maintain its ethos of evolving.
Campbell Foster – Industry Marketing Manager, Google
Campbell Foster is an Industry Marketing Manager for Google’s Media & Platforms group, bringing over 14 years of diverse, progressive marketing experience to the role. He served as a member of the management team for the DoubleClick Ad Exchange as Director of Marketing, guiding the business from pre-launch planning through market introduction and ongoing operations. Prior to joining Google, he built and headed the marketing team at b-to-b and b-to-c services provider SeamlessWeb, where he helped drive revenue growth from $28MM to $128MM in three years, placing it at #4 in Inc. magazine’s list of 2006’s fastest-growing privately held businesses. (The company was acquired by Aramark in mid-2006.) Before SeamlessWeb, Campbell launched products and managed digital advertising and marketing for JPMorgan and pioneering online broker DLJdirect.
Campbell earned an MBA from NYU Stern School of Business and a BA in English from Cornell University.
ARF COUNCILS SPONSOR
NOTE: ARF Council sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President & CEO.
Council’s mission
To increase the awareness and knowledge about the advertising and research innovations associated with digital media from brand and consumer perspectives, understanding their effective incorporation into marketing and media mixes, and to establish accurate, reliable and acceptable measurements in the areas of planning, buying and assessing the efficacy of online media as marketing tools
Meeting/registration notes
Council meetings are open to ARF members only. Learn more about the benefits of ARF membership.
Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.
The Advertising Research Foundation
432 Park Avenue South
6th Floor
New York, NY 10016-8013