Digital Media Council

The growth, maturation and adoption of digital media has led The ARF to merge the Online Advertising and Emerging Media councils into a new Digital Media council. Programs will zero-in on innovation, strategy, marketplace experience, and research. In order to keep ARF members on the leading edges of digital media practice and thought the number of Council meetings will be expanded from 3 per year to 6 per year.

Upcoming Meetings

MAY 5, 2010 • 2:30–4:30PM EST

Details to be posted. Please check back.

Previous Meetings

FEBRUARY 16, 2010

Joint Council Meeting with ARF Audio Council
Streaming: The Value of Internet Radio in the Media World

See Audio Council page for details »

NOVEMBER 19, 2009

Privacy Matters: How will consumer attitudes and company policies towards privacy affect advertising?

The online privacy debate gets hotter daily: congress considers online privacy legislation while marketers hone their customer experiences and targeting using personal information. How people and advertisers feel and act on privacy matters will affect marketing and advertising today and for years to come. Professor Joseph Turow at the Annenberg Public Policy Center at the University of Pennsylvania, has just published a new study, reported in the NY Times, regarding consumer reaction to online tracking, claiming that consumers don't want tailored ads. Google's Mike Yang, Managing Product Council, explains Google's approach to privacy. Here's your opportunity to learn more about this vital issue and start figuring out what it means to your company and your brands.

Featured Speakers:
Mike Yang – Managing Product Counsel, Google
Professor Joe Turow – Annenberg School for Communication, University of Pennsylvania

PRESENTATIONS AVAILABLE NOW FOR ARF MEMBERS ON MY ARF

Combined Presentations:
Americans and Behavioral Targeting
Google and Privacy

AUGUST 27, 2009

Increasing Advertising Relevance in Digital Media -
3 CEOs Explain How

Savvy digital marketers increase their messages' relevance by using new targeting approaches. This Council meeting goes in-depth on new targeting tools leveraging social media analysis or consumer behavior. Three innovative company founders and leaders specializing in new techniques presented. Adisn's Andy Moeck explained how social media conversations are analyzed and topics used to target. Andrew Pancer of Media6Degrees took a different approach to targeting, using the social graph. And Netmining's Will Margiloff talked about real-time profiling, behavioral targeting and increasing conversions on the web. Their presentations, your tough questions and lively discussion, leave you better equipped with knowledge about these approaches, their uses, and their applicability to your businesses or brands.

MARCH 5, 2009

The Social Web: How Portability, Widgets and Advances in Audience Measurement Could Change the Web as we Know it

This session covered significant new trends in social media and the distributed Web. Gigya will talked about the world of widgets and how applications are changing the face of the Web.  Razorfish presented on their new methodology for measuring widgets and viral marketing, based on the patent-pending “generational tag.” Quantcast discussed how online marketing, particularly the long tail, is even more addressable thanks to advances in audience measurement, and why this is more important in a more fragmented and social media ecosystem.

PRESENTATIONS AVAILABLE NOW FOR ARF MEMBERS ON MY ARF

Meeting Notes
Understanding the Trends and Finding Success in Social Media Advertising
Social Media: What's it Worth?

For other previous meetings, see Online Media Council and Emerging Media Council pages. 

Council Chair

Rob Gonda – Director of Digital Strategy & Innovation

As a director of digital strategy at Sapient, Gonda is an interactive technical “guru,” who provides the knowledge and experience required to run high-level, multi-channel interactive campaigns that reach millions of consumers.

Gonda has more than 15 years of experience in web development and 360 marketing campaigns for clients such as Adobe, Guinness, Toyota, Taco Bell, NBC and others. His areas of specialty include emerging technologies, marketing strategy, social media, rich Internet applications, service-oriented architecture, mobile, agile methodology, automation, behavioral targeting and multi-channel synergy. Before joining the leadership team at Sapient, Gonda was co-founder and chief technical officer at iChameleon, a Hollywood FL-based agency renown for its emerging experiences and creative technology.

In addition to his agency work, Gonda is the former editor-in-chief of the AJAX Developer’s Journal, co-author of “Real-World AJAX: Secrets of the Masters”, a passionate blogger who authors www.takemetoyourleader.com, and contributors to various publications such as Ad Age and Ad Week.He is a frequent figure on the speaker circuit, having presented at conferences from the senate’s CIO emerging technology to SXSW and Omma.

Rob’s mission is to develop forward-thinking expertise that will ensure clients are always on par with rapidly changing technologies and maintain its ethos of evolving.

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