Knowledge Center at The ARF
Research Services for You
The Knowledge Center provides self-service and assisted research services for members:
Who We Are and What We Do For Our Members
For 50 years the ARF Info Services department has been a trusted provider of research on advertising effectiveness information for its members. We provide relevant and applicable knowledge to members so that they can deal insightfully and authoritatively with their marketing issues.
We answer a great range of questions, like:
- What is the effect of a recession on advertising?
- What is social media and how is it used?
- Can online games be used to market to baby boomers?
Share Your Best Knowledge With ARF Members
ARF is a non-profit, with an educational mission. You can help us fulfill that mission by adding to our resource collection. If you or your company has a research paper, white paper, database or industry guide that you would like to share with ARF members, please contact Jill Novenstein (jill@thearf.org, 646.465.5701) or Mi hui Pak (mihui@thearf.org, 646.465.5702). Your generosity enables us to serve members better and will be appreciated by the ARF community.