ARF Member Benefits

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Member Testimonials

“The level of activities at The ARF is at an all time high. [Bob] and the entire team are doing a fabulous job. In my seven years of association with ARF, I have never seen so much enthusiasm and clarity.”
Stan Sthanunathan - VP of Knowledge and Insights, The Coca-Cola Company

“Of the five, juicy opportunities dangling within biting range of Drumcircle at the moment, four of them are a direct result of participation in an ARF function… our ARF membership has helped us make valuable, profitable connections. I think that’s because people who are affiliated with ARF tend to be people who are looking at new, more relevant ways to gather information and ways to transform that information, quickly and inspirationally, into useful ideas that can make money.”
Bill Mount – Co-founder, Drumcircle

"In building the Analytics capability for Crispin Porter + Bogusky, membership in the ARF is a must-have tool for the tool belt. The broad reaching, cross-category research is a critical asset that can be leveraged both internally (across functions) and externally (with clients). In addition, we are excited to have the opportunity to be involved in the exploration and development of cutting-edge research and measurement approaches, that will complement the rapidly-changing marketing environment that is affecting us all.”
Trina Arnett - Chief Analyst, Crispin Porter + Bogusky

“Just one year after joining the ARF, our research department was up to speed on new methodologies and explorations going on across media platforms. And that has helped us leverage our own research findings and continues to give us insight into ways we can work with our advertising partners to create smart, integrated and measurable programs. Invaluable.”
Susan Hogan – Director of Research and Sales Development, Martha Stewart Living Omnimedia

“At the ARF, you can find the most advanced thinking in the power of social media, and I encourage anyone to join this group to grasp their relentless quest for truth.”
Marc Gobé

“I can honestly say now that the ARF has become indispensable.”
Artie Bulgrin – SVP Research and Sales, ESPN

“I wanted to thank you for all your time and effort working with us on different projects. You have provided just the right information when we needed it, and I know people at Leo Burnett have been very thankful for your help.”
Scott Jenkins – Associate Director, Leo Burnett USA

“Thanks to both of you for your assistance on GenY. I appreciate your follow-up and expect several of the reports to be particularly useful in summarizing messaging insights (tone, content and to a some extent medium). It's nice to tap into a resource like the ARF for help on these issues, particularly on short notice."
Lori E. Robins – Manager, Advertising Effectiveness, VSSM, Global Market & Industry Analysis, GM

“You're amazing! That was a tough question and we learned so much from the material you sent. We have a good plan in place and now we have the research and support to back it. Thanks for all your help.”
Warren Foster – VP, Director of Marketing Intelligence, The Martin Agency

”Thanks to all of the ARF community for your efforts to help move IBM forward. We are, of course, committed to using research to drive our IMC results, and we look to your team to help us stay at the leading edge.”
Todd M. Powers – Director, Brand Research, IBM Market Intelligence Center of Excellence

"It is an incredible challenge for today's researcher to stay informed about all of the available analyses on media. HBO's joining the ARF is critical for us to keep current on consumer attitudes and needs as well as helping us stay ahead of the curve."
Jan Pasquale – SVP, Audience Research, HBO