2010 Re:think Speaker, Marc Gobé, Thanks The ARF
2010 Re:think speaker and author of Emotional Branding thanks The ARF for contributions to the industry.
"I have a special thank you for the team at Advertising Research Foundation (ARF). Bob Barocci, the president and CEO, and Joel Rubinson, chief research officer, as well as Steve Rappaport, knowledge solutions director and one of the best kept secrets in the branding business, gave me their souls. They opened the doors and their hearts to me. At the ARF, you can find the most advanced thinking in the power of social media, and I encourage anyone to join this group to grasp their in their relentless quest for truth."