Online Research Quality Council
Read ORQC Knowledge Briefs
Foundation of Quality Knowledge Briefs and their respective Executive Summaries are now available. Knowledge briefs are available free to ARF Members and to non-members on My ARF. Download under “Publications” at my.thearf.org.
The Foundations of Quality Technical and Methodological Report is available on request to Raymond Pettit, SVP, Research and Standards, The ARF, at rpettit@theARF.org.
Upcoming Meetings
April 22, 2010 • 2:30–4:30PM EST
Details to be posted.
ARF Launches Online Research Quality Initiative
The ORQC launched on June 17th a major research-on-research activity entitled the Foundations of Quality Initiative which was kicked off by sending five RFPs to over 600 executives at 400 plus companies and academic institutions.
Industry leaders representing both buyers and sellers of online research have joined together to address online research quality and accountability. The new council’s mission is to develop a set of standards for research buyers and sellers to follow. The ORQC is enlisting support from the global market research industry, and is led by senior executives from both the buyer and seller communities. The council’s initial focus will be on online research panels.
The ORQC is developing a body of research-based guidance on quality through the extensive efforts of two leadership committees:
- A Governing Board consisting of buyers and sellers of online research
- An Industry Solutions Committee coordinating an action plan and metrics guidelines for the Industry
To address quality of online research, the ORQC will seek to promote knowledge sharing from across the industry by working in concert with sister associations:
- American Marketing Association (AMA)
- Council of American Survey Research Organizations (CASRO)
- Council for Marketing and Opinion Research (CMOR)
- ESOMAR International Organization for Standardization (ISO)
- Interactive Marketing Research Organization (IMRO)
- Market Research Association (MRA)
Volunteers are requested for each of these areas of contribution. To join a committee simply email rpettit@theARF.org.
ARF COUNCILS SPONSOR
NOTE: ARF Council sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President & CEO.
Council’s mission
The council’s mission and methods are best summarized by Knowledge Driven Standards and Metrics. That is, vital industry issues will be addressed through knowledge sharing of existing studies and knowledge creation of new Research-on-Research.
Meeting/registration notes
Council meetings are open to ARF members only. Learn more about the benefits of ARF membership.
Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.