Past Events at The ARF
JANUARY 28, 2010 • New York City
NOVEMBER 3, 2009 • New York City
Ad Week 2008
ARF Industry Leader Forum – Putting Listening to Work (San Francisco, January 2010)
Winning with Social Media – ARF Industry Leader Forum (New York, November 2009)
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
More about Industry Leader Forum »
DECEMBER 4, 2009 • New York CityAd Week 2008
ARF 360 Measurement Day
The U.S. media community is grappling with unprecedented complexity and change in the planning and research methods used to expedite marketers’ communications programs. To bring order to what sometimes seems like chaos, the ARF held its first 360 Measurement Day Workshop.
More about ARF 360 Measurement Day Workshop »
SEPTEMBER 22-23, 2009 • New York City
Ad Week 2008
ARF at Advertising Week
The ARF presented a special series of council meetings – 360 Media & Marketing, Multicultural, Engagement and our new Social Media council.
More about ARF at Advertising Week »
JUNE 23-24, 2009 • New York City
Ad Week 2008
Audience Measurement 4.0
Audience Measurement 4.0 focuses on what really matters to buyers, sellers and researchers – the tools, technologies and models you need to operate successfully.
More about AM 4.0 »
MARCH 30–APRIL 1, 2009 • New York City
Rethink 2009
Re:think 2009 – The ARF Annual Convention + Expo
3 Seminal Days – 3 Change-Defining Issues. No one can predict the future, but preparation is everything. Re:think 2009, The ARF 55th Annual Convention + Expo, the place where needs meet solutions.
More about 2009 Rethink 2009 »
MARCH 31, 2009 • New York City
Industry Leader Forum
2009 David Ogilvy Awards
Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.
More about 2009 David Ogilvy Awards »
APRIL 1, 2008 • New York City
Great Mind Awards
2009 Great Mind Awards
The ARF honored outstanding research minds in the industry – rising stars, research innovator and important contributors to the field.
More about 2009 Great Mind Awards »
OCTOBER 29, 2008 • New York City
JANUARY 27, 2009 • San Francisco
Ad Week 2008
Transform Your Research by Listening
Tap into the flow of consumer conversations and behavior. Hear how it is changing existing approaches to research. Learn how to impact your marketing and research. Leave with not only knowledge, but tools.
More about 2008 Industry Leader Forum, New York City »
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SEPTEMBER 22, 2008 • New York City
Ad Week 2008
People are Talking. Are you Listening?
The ARF presents an industry-transforming workshop on “Listening.”
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JUNE 24–25, 2008 • New York City
Audience Measurement 3.0
The ARF’s Audience Measurement 3.0 examined the most urgent industry measurement need – getting out in front of the consumer. The challenge for audience measurement is keeping up with the consumer, not technology.
More about AM 3.0 »
MARCH 31–APRIL 2, 2008 • New York City
Re:think 2008 – The ARF Annual Convention + Expo
More than 500 companies from the industry were asked to re-think their marketing mix, their customer and the role of research to improve their marketing effectiveness. Re:think tackled the tough issues facing marketers and advertisers today.
More about Re:think 2008 »
2008 Great Mind Awards
The ARF honored outstanding research minds in the industry – rising stars, research innovator and important contributors to the field.
More about 2008 Great Mind Awards »
APRIL 1, 2008 • New York City
2008 David Ogilvy Awards
Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.
More about 2008 David Ogilvy Awards »
SEPTEMBER 26, 2007 • New York City
Advertising Week 2007
Word of Mouth Marketing: How It Works & the Role of “Influencers”
The ARF, in cooperation with WOMMA, celebrated Advertising Week by presenting a free event that examined viral marketing and the role of “Influencers” with leaders in WOM Marketing and Fortune 500 marketers including Microsoft and P&G’s Tremor.
Access recorded webcast » (Opens in new window. Click Playback button at bottom of linked page. Note: So as to keep you informed of latest insights as well as timely and relevant industry knowledge on a regular basis, we will ask that you provide us with your basic contact details before accessing the webcast.)
JULY 4, 5 & 6, 2007 • At Yahoo Headquarters, California
An innovative series of half-day seminars for best practices – case studies followed by interactive problem-solving sessions with leading marketing executives. Learn the core principles of engagement-based and winning advertising, dissect case studies, harness the powers of Disruptive Innovation.
JUNE 25–27, 2007 • New York City
AUDIENCE [ME]ASUREMENT 2.0
Symposium Goal – provide attendees with actionable insights and contrasting perspectives on critical issues in audience measurement of traditional and emerging media and to advance measurement solutions through sharing.
View Audience Measurement 2.0 Program »
View AM 2.0 Videos »
APRIL 16–18, 2007 • New York City
Re:think 2007 – The ARF Annual Convention + Expo
In April 2007, the ARF presented the industry new knowledge to provide strategic, decision-making guidance to navigate the business landscape.
View Re:think 2007 Videos »
OCTOBER 18–19, 2006 • New York
DECEMBER 13–14, 2006 • SAN FRANCISCO
Advertising: What's Next? Continuing the Journey to 2010
Two-Day Workshop Exclusively for Senior Executives
These two-day workshops, held in New York and San Francisco, brought together senior advertising and marketing thought-leaders to explore the future of the advertising industry and to examine
two of the biggest challenges facing our industry: how to engage disengaged consumers and how to mobilize the new mobility.
Day One featured keynotes and panelists sharing their perspective about Consumer Insights and Human Insights. Topics included the value of human insights in idea creation, how marketers can create a dialogue with consumers, and the exploration of how we must move beyond consumer behavior and attitudes to understand human values, cultural, rituals and emotions.
Speakers on Day Two discussed the impact of Mobility Marketing including mobility mindset, virtual mobility, physical mobility, the exploration of opportunities in mobility, and measuring consumer-generated media (CGM).
Each day included breakout sessions where attendees delved deeply into the topics, looking at ways mobility and human insights guide advertising and marketing to consumers.
Attendees loved the intimate quality of the workshops, the opportunity to work side-by-side with their peers, and the blue ribbon speakers and panelist that stirred their thought processes and helped them examine critical issues with new perspective.
“Great combination of theoretical insight and practical application.” “Definitely worthwhile – very helpful for marketers – from brand managers, account planners to strategic researchers.“
Robert Horne – Chief Marketing Officer, Cheil Communications“The workshop gave me an opportunity to explore with speakers and attendees some of the larger issues facing the industry today. The conference structure was perfect for the task…speakers on the leading edge to open my mind, workshops to get us actively engaged, informal time for chats. The outcome for me…new, big picture frameworks to address the tough questions and actionable ideas to grow my business.”
Larry Lubin – President, Lubin Lawrence Inc.“It’s hours of brain storming. The opportunity to bounce ideas off smart people brought the future of this business into better focus for me. It's a must for anyone who wants to see around corners into the new consumer behavior.”
Adam Remson – Publisher/Editorial Director, Other Advertising
SEPTEMBER 28–29, 2006 • New York City
ARF/AAAA Consumer Engagement Conference
Co-presented by The ARF the American Association of Advertising Agencies, this two-day conference unveiled up-to-the-minute research on consumer engagement, involvement and emotional response to advertising.
Day One featured discussions about how to turn on a mind and create brand demand as well as the thinking behind successful efforts. On Day Two, attendees rolled up their sleeves during an interactive workshop and used engagement tools to help selected advertisers create meaningful communications for today’s customers.
JUNE 20–21, 2006 • New York City
The 1st Annual ARF Audience Measurement Symposium (AMS)
The ARF’s 1st Annual Audience Measurement Symposium was held on June 20–21, 2006 at the Millennium Broadway Hotel in New York City.
The mission for this Symposium was to provide fresh and contrasting perspectives to help our industry become comfortable with the alternative new measurement solutions required for our rapidly changing media landscape.
MARCH 20–22, 2006 • New York City
re:think!2006, The 52nd Annual ARF Convention & Expo
Record numbers of advertising research professionals, media executives, and exhibitors packed the Marriott Marquis in Times Square for re:think! 2006, The 52nd Annual ARF Convention & Expo.
The Advertising Research Foundation (ARF) concluded its biggest and best convention in its 70-year history, attracting a record number of almost 2000 attendees.