Youth Council

<h2 style="color: rgb(218, 121, 37);"> Upcoming Meetings </h2> <h5 class="program" style="margin-top: 0.2em;">AUGUST 12, 2010 • 2:00–4:30PM Eastern </h5> <p>Details to be posted. Please check back.</p>  <h2 style="color: rgb(218, 121, 37);"> Previous Meetings </h2> <h5 class="program" style="margin-top: 0.2em;">FEBRUARY 23, 2010</h5> <h3> Challenges in Measuring Kids: A Syndicated Perspective </h3> <p>This important meeting of the ARF Youth Council examines the challenges in measuring kids in syndicated research. We discussed issues in doing research with kids, what the research companies have learned about best ways to talk to kids, how new media are measured and interesting findings from their studies. </p> <p><strong>Featured Speakers</strong><br /> Risa Becker – VP Research Operations, Mediamark Research & Intelligence, LLC<br /> Josh Chasin – Chief Research Officer, com Score<br /> Jon Gibs – VP Media Agency Insight, The Nielsen Company<br /> Lung Huang – VP National Account Services, Arbitron Inc.<br /> Sarah Miller – VP Local Audience Analysis, The Nielsen Company<br /> Ellen Romer – SVP Strategic Planning, Simmons</p> <h6>PRESENTATIONS AVAILABLE NOW FOR ARF MEMBERS ON MY ARF </h6> <p> <a href="https://my.thearf.org/User/MyDownloads.aspx#youth">Combined Presentations:<br /> Measuring Youth on the Primary Screen<br /> Integrating Kids Common Measures Across Kids and Adults Survey <br /> Insights from MRIsKids Study<br /> Shhhhthe Kids are Listening <br /> Measuring Youth on the Primary Screen<br /> Kids Issues in Online Measurement</a></p> <h5 class="program"> OCTOBER 13, 2009 </h5> <h3> New Insights on Kids, Tweens and Teens </h3> <h6> PRESENTATIONS AVAILABLE NOW FOR ARF MEMBERS ON MY ARF </h6> <p> <a href="https://my.thearf.org/User/MyDownloads.aspx#youth">Combined Presentations:<br> Insight you Need to Successfully Market to Kids, Tweensand Teens<br> Kid’s Panel</a> </p> <h5 class="program"> MARCH 18, 2009 </h5> <h3> What's Important to Kids? </h3> <h6> PRESENTATIONS AVAILABLE NOW FOR ARF MEMBERS ON MY ARF </h6> <p> <a href="https://my.thearf.org/User/MyDownloads.aspx#youth">From Alienated to Engaged: The Changing Face of Youth</a><br> <a href="https://my.thearf.org/User/MyDownloads.aspx#youth">15 Things You Should Know About Kids, Media and Advertising</a><br> <a href="https://my.thearf.org/User/MyDownloads.aspx#youth">Clifford the Big Red Dog</a> </p> <h5 class="program"> NOVEMBER 13, 2008 • 2:30–4:30PM EDT </h5> <h3> Issues in Youth Marketing </h3> <p> This meeting featured three special speakers sharing their insights on new work in this important market. </p> <p> Russ Crupnicks from NPD Group shared his study on the evolution in options for acquiring and using entertainment is reaching all demographic segments. We examined how this is affecting habits such as spending, viewing and time share. Marketers are introducing innovative ways to package and distribute content, and we'll evaluate the reaction those might receive among younger consumers.  </p> <p> Michelle Poris from Just Kid Inc. presented a new study to investigate how marketers can effectively build programs around kids’ interest in the environment. </p> <p> We also discussed Nielsen's new C3 ratings present special challenges to Kids Marketers. We focused on ratings and what they mean to the kids marketplace. </p> <p style="display: none;"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/">Download agenda »</a> </p> <h6> PRESENTATIONS </h6> <p> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-11-13_ARF_Youth_JustKid.pdf">Kid Altruism: Investigating Kids' Desire to Change Their World for the Better</a> (PDF, 520kb)<br> </p> <h5 class="program"> AUGUST 19, 2008 </h5> <h3> New Youth Research (in Los Angeles) </h3> <p> At the Walt Disney Studios in Burbank we welcomed a new co-chair for the Youth council! John Spadaro, Vice President of Research for Disney Media Sales and Marketing will joined Debbie Solomon in heading this council.<br> We will discussed four new kids/youth studies. The line-up included: </p> <ul> <li>Dr. Patrick Moriarty of OTX presented the latest findings from the company's Longitudinal Media Experience (LMX) study which looks at daily media usage and leisure time activities among 13-17 year olds including the dynamics of media multi-tasking and interest in new media technologies. </li> <li>Debbie Solomon of MindShare shared results of their new (qualitative and quantitative) study on tweens (8-12 years old) which provides an in-depth analysis of how traditional and emerging media fit into their busy lives.   </li> <li>Michele Valdovinos of Phoenix Multicultural talked about retro-acculturation among young Hispanics and Asians. She also provided a few pointers on doing research with multi-cultural kids. </li> <li>Jen Wu of mMetrics presented mobile activities of teens from M:Metrics’ research </li> </ul> <p> The ARF thanks Disney ABC Kids Networks for sponsoring this special West Coast Meeting. </p> <p> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-08-19_ARF_Youth_Agenda.pdf">Download agenda »</a> </p> <h6> PRESENTATIONS </h6> <p> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-08-19_ARF_Youth_Moriarty.pdf">Navigating the Teen Media Experience</a> (PDF, 2.4mb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-08-19_ARF_Youth_Valdovinos.pdf">Retro-Acculturation</a> (PDF, 348kb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-08-19_ARF_Youth_Wu.pdf">Teens’ Mobile Activities</a> (PDF, 84kb)<br> </p> <h5 class="program"> APRIL 15, 2008 </h5> <h3> New Research on Youth and Technology </h3> <p> Nielsen Mobile presented an exciting new study they've done, <em>Kids on the Go: Mobile Usage by US Teens and Tweens</em>. This large-scale Quantitative study examined mobile ownership and behavior, what features and services these kids are using, as well as other online and leisure behaviors of 8–17 year olds. </p> <p> Sesame Workshop shared results of new research done on young viewers. Geppetto also shared results from new research they conducted. </p> <h6> PRESENTATIONS </h6> <p> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-04-15_ARF_Youth_Geller.pdf">Re-Thinking Kids’ Health</a> (PDF, 280kb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-04-15_ARF_Youth_Kotler.pdf">Media Use Among 6 to 9 Year Olds</a> (PDF, 654kb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2008-04-15_ARF_Youth_Resnick.pdf">Kids on the Go: Mobile Usage by US Teens and Tweens</a> (PDF, 118kb) </p> <h5 class="program" style="margin-top: 0.4em;"> JANUARY 31, 2008 </h5> <h3> Youth and Social Media: How Technology is Changing Youth Culture and Communication </h3> <p> Emerging Media and Youth Councils present "Youth and Social Media: How Technology is Changing Youth Culture and Communication."  Microsoft will present "Circuits of Cool," an impressive research study conducted with MTV that takes a comprehensive look at the technology habits and attitudes of children and teens, and how their communication patterns have changed with the rise of social networking.  </p> <p> PRESENTER: Beth Uyenco Shatto – Global Research Director, Microsoft Digital Advertising Solutions </p> <h6> PRESENTATIONS </h6> <p> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/emerging-media/2008-01-31_ARF_EM_YM_BUyenco.pdf">Circuits of Cool – Youth & Technology in America</a> (PDF, 15mb) </p> <h5 class="program"> AUGUST 21, 2007 </h5> <h3> New Research on Kids and Teens </h3> <p> John Spadaro and Barbara Duker will take us through Disney Media Advertising Sales and Marketing Group's “Moms Online Segmentation” from the family perspective.  Bruce Friend of OTX will talk about OTX’s unique survey tools for kids and teens and highlight some findings from a new syndicated study, executed in conjunction with eCrush, designed to take the pulse of the teenage market on the hot topics of today.  David Marans will be discussing IAG's work on viewer response to TV programs, commercials and product placement among the teen market.  And we’ll hear about the latest study by Nielsen Games on videogamers, focusing on children and teens. </p> <p> The ARF would like to thank <strong>Disney Media Advertising Sales and Marketing Group</strong> for their generous sponsorship of this special meeting! </p> <h6> PRESENTATIONS </h6> <p> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2007-08-21_%20ARF_Youth_Covey.pdf">Connected Kids: Trends in Youth Gaming</a> (PDF, 84kb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2007-08-21_%20ARF_Youth_Marans.pdf">How Young Viewers Respond to TV</a> (PDF, 802kb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2007-08-21_%20ARF_Youth_Friend.pdf">Advancing Teen Research in Today's Digital Age</a> (PDF, 3.6mb) </p> <p> <strong>Disney Presentation</strong> – To obtain, pleas contact John Spadaro at <a href="mailto:john.spadaro@disney.com">john.spadaro@disney.com</a> </p> <h5 class="program"> JULY 27, 2006 </h5> <h3> Youth Influence on Parents’ Purchase Decision </h3> <p class="tight"> Mark your calendars for a special West Coast Youth Council meeting! On Thursday July 27, the ARF Youth Council will meet at the Walt Disney Studios in Burbank. Please join us for this special meeting covering five great new kids/youth studies! The line-up includes: </p> <ul> <li>Disney ABC Kids family decision making study </li> <li>Circle One's latest update of "The Future of the Internet According to Kids" </li> <li>Cultural Access's newest update on multi-cultural Youth (6-14) and technology </li> <li>Edison/Arbitron's new study, "The Internet and Multimedia," focusing on the results from teens </li> <li>E-Poll's findings on teens' opinions and attitudes towards celebrities from their latest E-Score tracking study </li> </ul> <p> The ARF thanks Disney ABC Kids Networks for sponsoring this special West Coast Meeting. </p> <h6> CHAIRED BY </h6> <p> Debbie Solomon, MindShare </p> <h6> PRESENTATIONS </h6> <p> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2006-07-27_ARF_YO_CAG.pdf">2006 Multicultural Kids Study (Valdovinos)</a> (PDF, 368kb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2006-07-27_ARF_YO_E-Score.pdf">The Impact of Characters & Celebrities on Kids & Teens (Farrell)</a> (PDF, 220kb)<br> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf" height="16" width="16"> <a href="http://s3.amazonaws.com/thearf-org-aux-assets/downloads/cnc/youth/2006-07-27_ARF_YO_Edison.pdf">Internet and Multimedia 2006 – The Wonder Years: Media Trends Among Teenagers (Webster)</a> (PDF, 164kb) </p> <h2 id="chair" style="color: rgb(218, 121, 37);"> Council Chair </h2> <h3 id="solomon"> Debbie Solomon – MindShare </h3> <p class="board-img"> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/people/80x100/solomon.jpg" alt="solomon" height="100" width="80"> </p> <p> Debbie Solomon is Senior Partner, Group Research Director at MindShare USA. She serves as an in-house consultant to the planning and buying groups on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency's clients. Debbie was at J. Walter Thompson when the media departments of J. Walter Thompson and Ogilvy & Mather merged to become MindShare. She joined J. Walter Thompson after working in the Media Research Department at Leo Burnett. This was preceded by marketing research positions at Britt & Frerichs, Quaker Oats, and Milton Bradley. She has won a number of industry honors. </p> <p> Recently, Media Magazine named her one of the 10 most influential people "navigating the waters of the magazine business." In 1998, she was named Top Kid Researcher by KidScreen magazine. In 1992, Media Week magazine elected her Media Research All-Star, largely for her work in children's measurement. And Esquire magazine has honored her as a "Woman We Love in Advertising." She has also won several corporate awards including WPP's Atticus Award for original published thinking for her paper on Wearout and J. Walter Thompson's White Pea award for media innovation. </p> <p> Debbie has an M.A. in psychology from Duke University and a B.A. in psychology from the University of Chicago.<br> <a href="#container">Top »</a> </p> <h3 id="spadaro"> John Spadaro – Disney </h3> <p class="board-img"> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/people/80x100/spadaro.jpg" alt="spadaro" height="100" width="80"> </p> <p> John Spadaro is Vice President of Research for Disney Media Sales and Marketing.  In this role he provides research support and insight for the advertising and sponsorship sales efforts across Disney’s assets in the kids and family space in Television, Online, Radio and Print.  Specific platforms include Disney Channel, TOON Disney, ABC Kids, Disney Online, Radio Disney, FamilyFun and Wondertime Magazines.  </p> <p> Prior to Disney, John led sales research for Comedy Central and his nearly 20 year career in media research also includes Turner Broadcasting (CNN), MTV Networks (Nickelodeon) and Galavision. <br> <a href="#container">Top »</a> </p> 2008-03-26T00:00:00-05:00

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youth-council

Youth Council

2010-03-02T09:29:22-06:00