Research Transformation: Creating the Blueprint
The "Inspiring Better Brands" video was presented by Joel Rubinson, Chief Research Officer, The ARF, at Re:think, The Advertising Research Foundation Annual Convention + Expo on Tuesday, March 23.
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The ARF initiative on multicultural media evaluates existing multicultural research; assesses whether "ethnic" groups are properly represented in general market and media studies; and considers ways to improve the credibility of ethnic research. This and other knowledge from the ARF Multicultural Council.
The ARF provides a place where innovative research, critical thinking, and demonstrations of ‘engagement in use’ can be presented, discussed, and assessed; contributes to the body of industry knowledge; and proposes research initiatives. This and other knowledge from the ARF Engagement Council.
